Nike Style Hongdae Grand Opening

Role: Lead Story Designer

Located in heart of Seoul’s university/art district, Nike Style retail concept is the first of its kind focused primarily on style. The store offers a variety of digital touch-points and connections which speaks loudly to the target consumer.

Executed Nike Style retail store concept visual design language across variety of design platforms; including 3D builds, as well as printed and digital graphics.

Collaborated with 12 local Korean artists to curate a special Nike Members lounge and art gallery space on the third floor. The most challenging part of this project was giving art direction to individuals who don’t speak your native language as well as a 17+ hour time difference.

Location: Seoul, Korea

Design: Nike APLA

Photography: Coming Soon